User-Experience Design
& Development
We partner with businesses to create authenitc user experiences that drive engagement across the brand's customer lifecycle.
We operate at the intersection of strategy, design and technology to deliver impactful digital experiences. Our multi-disciplinary skills about product management, design and developing work in close collaboration to deliver solutions that are in line with goals of both the business and its customers. Relentless focus on the entire customer journery allows us to create ground-breaking digital experiences that drive tangible business results.
OUR POV
Expertise
1
Experience Strategy
Customer Research & insights
Customer Experience Strategy
Creative Strategy
Program Management
Platform Architecture & Technology Strategy
2
UX Design
User Research
Usability Assesments
User Journey Mapping
Information Architercture
Interaction Design
Wireframes
3
Creative
Brand Development
Creative/Visual Design
Content Audits
Design Systems
Development
Production Design & Style Guids
4
Experience Development
Web & Mobile App Development
Enterprise Content Management
E-Commerce Builds
Platform Intergration
(CRM,DMP,CDP)
Measurement implementation
Ongoing Maintenance & Support
Digital Installations
Emerging Experiences
(AR/VR/Voice)
Feature and UAT Testing
APPROACH & PROCESS
We understand what it takes to launch great digital experiences. Our approach is rooted in a proven process that brings products and services market efficiently and at scale.
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DISCOVER:
We understand the business problem we are adessing, examine the competitive landscape and best practices, conduct research and understand the existing technology and marketing infrastructure. We leverage this work to generate insights and draft a peliminary approach.
DESIGN:
: We begin to bring the concepts to life. After exploring the core user flows through an information architecture and interaction model, we create preliminary designs via wireframes. As we validate the design approach, we iterate to higher fidelity designs and prototypes. Our development team begins to codify the technical architecture and integrate the underlying design system.
BUILD:
Our developers work hand-in-hand with the design team to implement the full experience. We build out the underlying technology, measurement and optimization frameworks, as well as any third-party integrations. Testing in parallel with development allows us to streamline the path to deployment and ensure that we are building for now and the future.
RELEASE:
Our cross-disciplinary teams work collaboratively to bring the product to market. Encapsulating everything from code deployment, performance and acceptance testing to author training, we work closely with internal and external teams to ensure all the pieces are in place for a successful launch. We can be in full control of servers, releasing code and managing DNS; or simply provide consulting to your team.
OPTIMIZE:
Optimization is an ongoing process, with an aim to measure performance against the key performance metrics defined earlier. Post-launch, we analyze performance, user behavior, and the product roadmap to identify areas for optimization and improvement. This process ensures optimal performance over the lifecycle of the product.