Telling brand stories that pique the public’s interest.
Every brand and product has a story. Telling those stories in an engaging and authentic way isn’t easy. That’s where UnlimitedPotential Web comes in. We believe in a multi-pronged approach to PR that couples personalized, tailored storytelling with a customized outreach strategy and the recommended addition of non-traditional media tactics, including paid editorial and influencer marketing. As consumers become more skeptical of brand-driven communication, third-party validation and evangelism are more important than ever. In order to work effectively, we believe PR must be synced with all marketing channel strategies to create maximum impact for overall brand communication amongst consumers.
Media Relations Strategy & Planning
We create tailored outreach strategies lead by key learnings, coverage and media landscape analysis to ensure maximum message pull-through and outreach impact.
Pitching & Media Relations Execution
Ensuring pitch efforts are engaging, relevant and newsworthy helps our team drive interest in our clients’ products or services.
Media Relationship Management:
We curate and maintain key media relationships with the intent of building mutually beneficial relationships and brand affinity.
Coverage Monitoring and Reporting
Along with measuring the impact of media relations efforts by keeping close tabs on all client coverage, competitive placements and crisis situations, we maintain meticulous records to inform weekly and monthly reporting.
Media Materials Development
Earned media efforts are only as effective as their communications pieces. In order to ensure we communicate a brand’s message in the most effective way possible, we bring a critical eye and years of writing experience to everything we create.
Media Relations Audit & Competitor
Analysis In addition to the analysis of competitor messaging and coverage placements, we evaluate the media landscape and curation of priority “media that matter” target outreach list in order to maintain a well-rounded understanding of the space.
We understand the importance of building brand equity and strategically distributing a brand's key messages to minimize the effect of negative publicity.
Paid Editorial Coordination
To create a well-rounded media presence, we identify and execute paid editorial partnerships that amplify campaign messaging communicated across third-party marketing channels.
Product Launches & Special Announcements
We prioritize the development of comprehensive go-to-market media plans for product launches and newsworthy brand announcements that closely align with strategies for social, digital and in-person marketing efforts.
To support event awareness and attendance via pre-event media relations efforts, we work to integrate with event marketing teams when developing and executing a PR plan.
Qualitative & Quantitative Coverage
AnalysisIn order to understand the impact of media coverage, we don’t just look at impressions or reach. We examine tone, message pull-through and product features, as these can all extend the uses for media coverage to brand-owned efforts.
In order to communicate with consumers, brands should start by crafting a cohesive and engaging message – and that’s just the easy part. Ensuring that those messages resonate with target audiences AND cut through the noise is the challenge. Determining how your brand can contribute to cultural conversations in a meaningful way is imperative to remaining relevant in the rapidly changing print and digital ecosystem.