ANALYTICS
Maximizing ROI through actionable insights.

With the pressure to continually prove ROI on marketing spend, marketers are tasked with wading through immense amounts of data to understand what worked in the past and how to optimize for the future. It is no longer enough to just answer what happened. Our role is to uncover the "whys" so we can confidently and predictably improve our clients’ future performance. This kind of intelligence is made possible when combining cutting edge marketing and data sciences with traditional performance analytics. Our analytics team is comprised of storytellers, detectives, and activists, tasked with surfacing the most relevant and important stories told by the numbers, creating actionable insights that give brands the competitive edge.

EXPERTISE

Performance Analytics

Data Governance Integrated Analytics & Measurement Strategy Development Tagging Plans Platform Integrations Report Development & Execution Ad Hoc Analysis

Advanced Marketing Sciences

Media Mix Modeling Attribution Modeling Customer Segmentation Behavioral Modeling A/B Test Design Multivariate Test Design

Research

Ad Effectiveness Persona Development Brand Loyalty Brand Satisfaction Brand Exploration Concept Testing Path-to-Purchase Analysis Online Voice of the Consumer Surveys

Business Intelligence

Data Visualization Website Tracking Display Media Platforms Paid Search Platforms Social Media Platforms Third-Party Competitive Intelligence Attribution Platforms

APPROACH & PROCESS

ANALYTICS

We employ a four-stage approach to analyzing metrics, delivering a holistic view of marketing performance across all channels. By focusing on a combination of actionable insights and data visualizations we can ensure consistent interpretation and clearly identify next steps to enhance marketing performance. This enables the prioritization of accurate channel attribution to ensure dollars are being invested strategically and efficiently.

Discovery

Solution Design

Analyze

Insights

Every effort begins with an assessment of the challenge to ensure that the agency and key stakeholders are aligned with regards to objectives and definitions of program success. Our team audits the technical infrastructure and available data to establish a foundation for the design phase.

Every effort has a customized solution that aligns with our clients’ business objectives. Based on what we learn in the Discovery phase, our team will leverage our deep bench of talent to develop an analytics roadmap that begins with data collection and aggregation to the development of actionable insights. The roadmap often includes multiple analytics approaches from across all four of our service categories (performance analytics, marketing sciences, research, and business intelligence).

The rubber hits the road after finalizing the solution design. We aggregate data from multiple sources to create an integrated dataset for analysis. Our team of data analysts, statisticians, and social scientists work together to rigorously apply the appropriate analytics methodologies and generate value from seemingly disparate data points, even with imperfect data.

We don’t toss data over the wall to our clients. That’s not value. Value is defined as actionable insights that align with business objectives to move our clients’ business. We define success as delivering recommended actions to optimize campaigns and outputs that can be interpreted by any marketer.