PAID SEARCH Leverage the power of intent.
Smart brands use search to leverage the power of intent and show up exactly where and when their consumers are looking for them. According to Google, there are more than 3.5B searches done per day and 50% of consumers will visit a store within one day of a local search on their smartphone, making search a high impact, data rich channel for brands. A truly impactful search solution is built with a firm understanding of business goals, customers, and future search intent. It is capable of cutting through the noise and providing a more seamless advertising experience for the searcher while delivering the right outcomes for our clients
. Our process begins with understanding the audience. Using our Deep Search™ and MomentAware™ technologies, we collect psychographic, demographic and shopping data including CRM, social, real-time product inventory, pricing, cross-channel performance, and third party information to build out a robust audience identity. With this in hand, we are able to pair it with keyword data to build predictive models, identifying the patterns of the ideal audience, such as when they are searching, on what device, and during what time of day. This allows us to tailor our messaging and the search results to drive them exactly where they, and our clients, want them to be.