EXPERIENTIAL
Experience is believing - and believing is forever when it comes to brand love.

More brands are investing in experiential marketing than ever before. In fact, a recent Freeman Global Brand Experience Study found that one in three CMOs said experiential marketing would account for at least 20% of their marketing budgets in three to five years. What do these CMOs know? They know that experiential marketing works. According to Adweek: 87% of people say a live event is more effective than television ads. 98% of people are more likely to purchase a product after a live experience. 29% of companies who run experiential campaigns report 10-1 returns on investment. While experiential marketing includes everything from street teams to pop-up events to mobile tours to to trade shows to music festivals (and beyond), it means more than just events. It requires seamless brand strategy, architecture, publicity, design, content development, technology, artistry and production all working together. This approach ensures the experience we create will be only the starting point for a long-lasting connection between the consumer and your brand.

EXPERTISE

Event Marketing and Design Product Tours & Road Shows Pop-Up Shops and Installations Trade Shows Brand Ambassadors AR/VR Activations Retail Events Product Sampling

Sponsorship Negotiation & Activation Event Production Services 3-D Design and Architectural Rendering Mobile Vehicle Tour Marketing Fabrication Management Sweepstakes Administration and Fulfillment

APPROACH

EXPERIENTIAL

To make lasting impressions through innovative experiences, a brand must first know how to create an emotional connection with its consumers -- a connection that inspires and delights. It’s a tall order, but it’s one we’ve accomplished time and again. Our approach is rooted in empathy and a thorough understanding of your ideal customer. Using our proprietary consumer shopping behavior data and data management platform, we build audience profiles that capture the needs and desires of your target -- along with how your brand satisfies those cravings. This knowledge inspires us to create memorable experiences that resonate, build connections, and push boundaries. These experiences are built to scale, no matter where you want to deploy. This approach is a balance of heart and science, innovation and results, loyal fans and growth. We believe great experience design doesn’t stop with the event itself. We engage our Strategy and Media teams to extend our live experiences to your broader marketing ecosystem via the right marketing channels, partnerships, and other assets relevant to your audience -- showing up at the right time and place to draw them to you. Then we figure out how to do that again, bigger and better than before.