Forging lasting bonds between brands and consumers through product-centric service design.
Digital products provide a level of utility, service and access to information that have permanently shifted customers’ expectations. That’s why convenience and connectedness are no longer just nice-to-haves – they’re at the center of the consumer experience. This dramatic shift presents not only a challenge, but an opportunity for brands as they expand beyond the brick-and-mortar world into a digital one. When it comes to empowering brands to seize this opportunity, AMP is there to help them every step of the way. From mobile apps to interactive installations, we specialize in helping partners create digital platforms, services, and products that enhance and amplify their business offerings in groundbreaking ways.
Product Strategy Roadmapping Service Design User-Centered Design Information Architecture UX + Interaction Design Prototyping Digital Product Development
Emerging Platforms Retail + OOH Experiences Connected Personalization Analytics + Reporting Wearables Apps
iOS Android Windows 10 Web Apps AR/VR Mobile Web Large Format ATMs Touch Screens Kiosks Gaming Consoles (Xbox 360 / Xbox One / PS4) Set Top Boxes
UNDERSTANDING THE USER NEEDS
Success in a digital space doesn’t start with technology – it starts with people. Digital products serve both the needs of the brand and its consumer, so it’s important to not only define a brand’s needs, but gain an understanding of the needs of its users. Getting to the heart of consumers takes more than just an interview. That’s why AMP implements a variety of techniques such as ethnography, surveys, stakeholder and user interviews, persona creation, analytics and prototyping throughout the design process. We ground each project in behavioral observation and analysis that helps us better understand user needs and design challenges. Just as importantly, we continue to test throughout the process to constantly evolve our thinking and learn from our findings.
Identify Design Challenges
Clarify the desired business outcomes for redesign, including market growth, usability, and competitive positioning. Identify challenges to outcomes.
Observe Behavior, Needs, Motivations
Observe the audience in context of using our product and competing products. Model the existing journeys according to emotional shifts.
Identify Behavioral Segments
Identify key behavioral patterns and functional priorities. Segment the audience by their product usage patterns and needs.
Model New Journey
Create new prototypical journeys that satisfy, surprise, and delight your key audiences via new emotional shifts.
Prototype New Moments And Journey
Create design solutions for new elements of the journey, including navigation, data collection, data visualization, communication, and feedback. Assemble new designs into prototype.
Test And Prioritize Design Features
Test the prototype with stakeholders and audience. Create a complete list of new features affected by the new designs. Prioritize new features and designs for production.
Innovation in digital experiences requires heavy collaboration between designers and business leads. That’s why we partner with client organizations to blend into a single, cohesive team. We design our processes to be adaptable to the realities of any brand. Whether they involve highly distributed stewardship, complex change management, or geographically dispersed teams and collaborators, we’ll make our processes work for them. During requirements gathering, research design and analysis, we collaborate with business leads during to keep all stakeholders informed and engaged. One we reach established design milestones, we pull large teams together in highly interactive events to distribute updates, share new insights, and collaborate on next steps. At every stage, from research to prototyping to production, we underscore the importance of keeping entire business teams engaged.
Testing the Vision
When bringing a new digital product to life, it’s easy to get caught up in the creative exploration. But this imaginative tendency rarely results in the fastest path or most valuable results. We’ve found that once stakeholders are able to observe actual customers interacting with a prototyped version, the product vision can evolve beyond the original exploration very quickly.
Prototypes may take a variety of forms, from hand-sketched on paper to high-fidelity wireframes, or even entire user stories demonstrated in full fidelity on native devices.
As part of both concept development and concept testing, we prototype solutions heavily. This allows us to foster an intimate understanding of proposed features and get a sense of the scope and scale needed to complete every facet. When looking at a working model together, stakeholders are better able to make objective judgements about the value of each potential solution.